Thailand's Retail Revolution:

The Rise of Black Friday In recent years, the global shopping phenomenon of Black Friday has made significant waves in the Thai retail landscape, transforming the way consumers and businesses approach the holiday shopping season.

Traditionally associated with the United States, this post-Thanksgiving shopping extravaganza has now found a strong foothold in the Thai market, offering both opportunities and challenges for local retailers.

The adoption of Black Friday in Thailand can be attributed to the country's growing middle class, increasing disposable incomes, and the rapid expansion of e-commerce. - https://thailandfocusguide.com/blog/does-thailand-have-black-friday/?unique_id_dybk5gtf

"Thailand's Embrace of Black Friday: A Global Retail Phenomenon Takes Root in the Kingdom"